Fractional Sales & Growth Director
Helping SMEs Scale Smarter
Sales is Where We Start,
Strategy is Where We Scale!
Scaling a business isn't just about working harder—it's about working smarter.
If sales feel unpredictable, operations feel stretched, and growth feels out of reach, you're not alone.
Most businesses hit a ceiling because they’re trying to scale without the right structure in place.
That’s where a Fractional Sales & Growth Director makes the difference—turning effort into real, sustainable progress.
Recommendations
Feedback on Ray’s approach and work
SalDevo puts you in the driving seat. Their Blüprnt shows a clear path for building your business from day one, with structure, timelines, and practical advice to help you focus on growth while saving time and money.
John Reynolds - Aero-images
He has a breath and depth of business, management and leadership skills and experience that is rare and is an asset to any team or client.
Neil Lloyd – Connector, Speaker, Podcaster at Zokit Business Networking
Ray's knowledge and enthusiasm are invaluable. If you are looking for a supportive partner to guide you, I wholeheartedly recommend working with Ray.
Caroline Smith - Founder at Smudged
Ray is a real forward thinker and is hugely invested in the people behind the businesses he supports.
Benjamin Thomas – Founder at Demand Marketing Creative
Ray’s willingness to understand our needs from day one and assist us far beyond his job role time and time again is a testimony to his character.
Laurence Benbow - Co-Founder at LUNA London.co
His commitment ensures that our business operates efficiently and effectively. Thank you, Ray, for all that you do to keep things running smoothly!
Rahim Bah – Entrepreneur, Property Investor, Mentor
His view is not transactional but to build a long term relationship to the benefit of both sides. This can only come from his wide business experience and his natural empathy to those around him.
Peter Paterson – Operations Director at Anglo International Shipping
Your Sales Performance is Unpredictable
Scaling Takes More Effort, But Not More Results
Your Business Still Relies on You for Everything
Opportunities Are Missed. Revenue That Should Be Yours.
More Effort,
Same Results?
Some months, everything flows effortlessly—sales are steady, clients are happy, and growth feels natural. Other times, it’s a relentless grind, pushing harder but getting nowhere. More leads, more effort, but no real growth. And the moment you take a step back, momentum stalls.
That’s not sustainable.
The real challenge isn’t effort—it’s structure. Without the right foundation, missed opportunities slip through, conversions stall, and revenue growth remains inconsistent and unpredictable.
As your Fractional Sales & Growth Director, we work alongside you to uncover gaps in your sales process, optimise conversion opportunities, and implement the systems, strategy, and execution needed to drive real, measurable revenue growth.
That's where we step in—not as outside consultants, but as part of your team, ensuring your business doesn’t just keep moving…
but actually scales.
Your Strategy for Sustainable Growth
It all starts with our BlüPrnt Assessment—a free, no-obligation tool that provides clarity on where your business stands today, uncovering immediate quick wins and actionable steps.
During our Fractional Sales & Growth Director role, together we create your tailored BlüPrnt Strategy—a comprehensive roadmap that includes refined sales processes, operational SOPs, and systems for continuous improvement. When we step away, you’ll have everything you need to drive sustainable growth independently.
We do things differently
At SalDevo, we don’t just talk strategy—it’s in our DNA to make growth happen. We embed ourselves within your business, working alongside you to tackle challenges head-on and uncover opportunities you didn’t know existed.
Our role isn’t to simply observe and advise. We roll up our sleeves, integrate with your team, and implement the systems that turn effort into results. From refining your sales process to building scalable systems, everything we do is focused on driving measurable, sustainable growth.
This isn’t about temporary fixes or vague advice. It’s about creating a business that works smarter, scales efficiently, and sets you up for long-term success.
Scaling isn’t just about selling more. Real, sustainable growth requires a strategy that integrates sales performance, operational structure, and long-term business development.
Without this foundation, growth is reactive, unpredictable, and often unsustainable. Most businesses struggle because they rely too much on...
❌ More leads, more effort, more hours
Without a structured sales process, conversions stay low.
❌ Hiring in-house too soon
Costly, time-consuming, and no guarantee of results.
❌ Consultants & Coaches
Provide clarity, accountability, and focus—but ultimately, execution still lands on your shoulders.
Without real, hands-on action, change remains just an idea.
The Doing – We uncover missed revenue opportunities, refine your sales process, and increase conversions without chasing more leads
Scaling the Right Way with a
Fractional Sales & Growth Director
The Building – We develop operational systems, align teams, and put the right structures in place so your business runs efficiently while preparing for scale.
Your Business is Built to Succeed.
Some months, everything flows effortlessly—sales are steady, clients are happy, and growth feels natural. Other times, it’s a relentless grind, pushing harder but getting nowhere. More leads, more effort, but no real growth. And the moment you take a step back, momentum stalls.
That’s not sustainable.
The real challenge isn’t effort—it’s structure. Without the right foundation, missed opportunities slip through, conversions stall, and revenue growth remains inconsistent and unpredictable.
As your Fractional Sales & Growth Director, we work alongside you to uncover gaps in your sales process, optimise conversion opportunities, and implement the systems, strategy, and execution needed to drive real, measurable revenue growth.
This where we step in—not as outside consultants, but as part of your team, ensuring your business doesn’t just keep moving…
but actually scales.
But is it Built to Thrive
You’ve already put in the hard work. You know your business inside-out. You’re growing, but is it happening in the most efficient, scalable way?
Here’s the truth—businesses don’t stall because of effort. They stall because of structure.
When you hit a ceiling, it’s rarely about how much you’re doing—it’s about whether your sales process, strategy, and execution are aligned to turn that effort into predictable, scalable growth.
That’s where we step in...
As your Fractional Sales & Growth Director, we embed ourselves inside your business, working alongside you to build momentum, remove roadblocks, and ensure every effort translates into sustainable growth.
Together, we unlock your business’s full potential!
✔ Uncover hidden revenue leaks
so you stop losing deals that should already be yours.
✔ Increase conversions
so your sales process becomes more profitable without chasing more leads.
✔ Remove friction
so your business stops living in a constant state of fest or famine.
✔ Build scalable systems
so when you’re truly ready to grow, you actually can