FAQ
Thinking about making a change but not sure if it’s the right move? The right structure, strategy, and support can be the difference between a business that survives and one that thrives. Here’s everything you need to know about how we help businesses like yours break through roadblocks and build sustainable, long-term success.
Every business is different, and we get that. Let’s talk—no pressure, no fluff, just clarity on what’s best for your growth.
CONTENTS
-
How is a Fractional Sales & Growth Director different from a consultant or coach?
-
How does a Fractional Sales & Growth Director actually work inside my business?
-
How do I know if my business needs a Fractional Sales & Growth Director?
-
What’s the difference between a Fractional Sales Director and a Growth Director?
-
Is hiring a Fractional Sales & Growth Director better than hiring in-house?
-
Can I improve my sales without just hiring more salespeople?
13. What role does sales forecasting play in sustainable growth?
14. How do I know if my team is using the right sales tools & technology effectively?
15. Why is customer retention just as important as new sales for business growth?
16. How do I measure the ROI of improving my sales performance?
17. What’s the difference between sales and business development?
18. What’s the difference between reactive growth and sustainable, strategic business development?
19. My business is making money—why do I need business development?
20. How do I expand into new markets without burning out?
21. How do I build strategic partnerships that actually deliver results?
22. Are your partnerships delivering measurable value, or just feel-good connections?
23. What key business development insights should I be tracking to scale effectively?
24. How do I measure the ROI of investing in business development?
1. What is a Fractional Sales & Growth Director?
A Fractional Sales & Growth Director is an experienced sales and business strategist who works with SMEs on a part-time, contract, or interim basis.
They help optimise sales performance, refine business development strategies, and implement scalable systems—without the full-time cost of hiring a director.
2. How is a Fractional Sales & Growth Director Different from a consultant or coach?
Consultants and coaches provide valuable guidance, offering strategies and frameworks to help businesses grow. However, their role is typically advisory, meaning execution is left to you.
A Fractional Sales & Growth Director goes beyond advice—we embed ourselves in your business, working directly within your team. We don’t just develop strategies; we implement them alongside you, navigating challenges in real time.
From refining sales processes to optimising business development strategies, we combine hands-on execution with expert guidance to ensure your business doesn’t just grow—it grows the right way
3. How does a Fractional Sales & Growth director actually work inside my business?
We work directly by your side, actively engaging in the daily operations of your business.
Unlike traditional advisors, we don’t just provide insights—we work within your team, refining sales strategies, driving business development, and implementing sustainable improvements.
We ensure that while we support your efforts in the business, we are simultaneously working on the business—helping you step back from the day-to-day grind while securing long-term, scalable growth
4. How do I know if my business needs a Fractional Sales & Growth Director?
You're juggling everything—sales, operations, strategy—yet growth still feels out of reach. If you're caught in the feast-and-famine cycle, constantly putting out fires instead of scaling with confidence, it’s time to break the pattern.
Ask yourself:
Are you stuck in the day-to-day, unable to focus on scaling your business?
Do revenue and opportunities feel unpredictable?
Have you considered hiring in-house, but the cost and risk feel too high?
A Fractional Sales & Growth Director helps you regain control, build structure, and unlock sustainable growth—without the long-term overheads of a full-time hire.
5. How Quickly will I see results from working with SalDevo?
Results depend on your starting point, but many clients see tangible improvements within the first few months as we refine processes, unlock revenue opportunities, and optimise sales performance.
6. What’s the difference between a fractional sales director and growth director?
A Fractional Sales Director focuses on sales strategy, performance, and conversion. A Growth Director takes a broader approach, integrating sales with business development, strategic partnerships, and operational scalability.
At SalDevo, we combine both—ensuring your entire revenue growth strategy is aligned and optimised.
7. Is hiring a fractional sales & Growth Director Better than hiring in house?
There’s no right or wrong answer—hiring in-house depends on where your business is today and where you want it to be tomorrow.
Can your bottom line support additional headcount, HR, and operational costs?
Do you have the right structure in place to onboard, train, and retain a high-performing sales or growth leader?
Are your systems and processes ready to manage customer expectations effectively, ensuring a seamless experience from lead to long-term client?
A Fractional Director steps in immediately, working in and on your business simultaneously—driving revenue at the sharp end while building a foundation that ensures future hires are effective, not expensive missteps.
8. What’s the first step to working together?
It starts with a conversation. No fluff, no pressure—just clarity. We’ll assess where your business stands today, pinpoint your biggest challenges, and determine how we can help.
If we’re the right fit, we’ll build a structured action plan that ensures we’re making real impact—whether that’s optimising sales performance, refining business development, or both.
9. What does sales performance really mean?
Sales performance is what turns leads into long-term, high-value customers—boosting conversions, reducing sales cycle time, and increasing average deal size.
A strong sales strategy ensures that every opportunity is maximised, reducing wasted effort and increasing predictable revenue growth.
10. How do I know if my sales team is underperforming?
If deals are taking too long to close, conversion rates are low, or revenue isn’t increasing despite more effort, your sales team isn’t operating at full potential.
We dive deep into your sales pipeline, identifying inefficiencies, optimising lead qualification, and implementing proven strategies to accelerate deal velocity.
11. Can I improve my sales without just hiring more salespeople?
More salespeople don’t guarantee more revenue. We optimise your entire sales engine—refining your process, sharpening messaging, improving lead qualification, and enhancing conversion strategies.
We also identify hidden revenue opportunities, from upselling and cross-selling to customer retention strategies, ensuring your business doesn’t just sell more, but sells smarter.
12. My team is closing deals-why aren’t we growing faster?
More deals don’t always mean more growth. If revenue isn’t increasing as expected, the issue isn’t the number of sales—it’s what happens before and after the close.
Are deals closing, but at lower-than-expected profit margins?
Is customer churn eating away at growth?
Are untapped upsell and cross-sell opportunities being left on the table?
We refine sales processes, conversion strategies, and post-sale engagement—so every sale contributes to long-term revenue growth, not just short-term wins.
13. What role does sales forecasting play in sustainable growth?
Sales forecasting isn’t just about predicting revenue—it’s about ensuring stability, reducing risk, and making data-driven decisions. If your forecasts are off, you’re either under-investing and missing growth opportunities or overcommitting and creating unnecessary pressure.
We help refine forecasting accuracy, ensuring your business is prepared for consistent, scalable growth.
14. How do I know if my team is using the right sales tools & technology effectively?
Your CRM, automation tools, and sales software should be accelerating revenue, not creating more admin.
Are manual tasks slowing down your team instead of streamlining processes?
Is key customer and pipeline data getting lost, affecting decision-making?
Are you investing in the right tools, or just more tools? We audit, optimise, and align your sales tech—eliminating inefficiencies and ensuring you have the right stack to scale smarter, not harder.
15. Why is customer retention just as important as new sales for business growth?
Most businesses focus heavily on lead generation but underestimate the impact of retention on long-term revenue. Acquiring a new customer is far more expensive than keeping an existing one.
A strong retention strategy increases customer lifetime value, improves profitability, and stabilises revenue—ensuring growth isn’t reliant on constantly finding new leads.
We help refine your retention strategy to unlock hidden revenue and reduce sales pressure.
16. How do I measure the ROI of improving my sales performance?
Measuring ROI isn’t just about increasing sales—it’s about making every deal more valuable, every process more efficient, and every opportunity more predictable.
From day one, we analyse your sales pipeline, conversion rates, and deal velocity to pinpoint what’s working and what’s holding you back. We strip away inefficiencies, refine your sales strategy, and implement a structured approach that drives real, measurable results. Whether it’s reducing the time it takes to close deals, increasing customer lifetime value, or improving sales team performance, we ensure every action contributes to long-term, sustainable growth.
At the end of our engagement, we don’t just walk away—we track the progress, measure the uplift, and ensure the systems we’ve built continue working for you. Because true ROI isn’t about short-term spikes in revenue; it’s about creating a high-performance sales engine that delivers consistent, scalable growth.
17. What’s the difference between sales and business development?
Sales = immediate revenue.
Business development = repeatable, scalable revenue.
Sales closes today, business development ensures there are more deals tomorrow.
A great business development strategy builds relationships, expands opportunities, and creates long-term market positioning so your pipeline never dries up.
18. What’s the difference between reactive growth and sustainable, strategic business development?
Are you growing by design, or just reacting to demand?
Reactive growth is unpredictable, driven by short-term opportunities, and often leads to overwhelm, burnout, and operational chaos.
Strategic business development is structured, data-driven, and scalable—ensuring growth happens on your terms, at your pace, and with maximum profitability.
We eliminate the guesswork by aligning market insights, revenue planning, and execution—so you scale efficiently, not frantically.
19. My business is making money-why do I need business development?
Do you want to keep pushing harder for growth, or start making it work smarter for you?
Business development strengthens your foundation—unlocking hidden revenue, eliminating inefficiencies, and ensuring your business isn’t just growing, but growing in a way that lasts.
20. How do I expand into new markets without burning out?
Growth should be structured, not chaotic. We assess market opportunities, develop entry strategies, and implement scalable systems so expansion doesn’t drain your resources.
21. How do I build strategic partnerships that actually deliver results?
Strategic partnerships shouldn’t be handshakes without impact—they should generate real revenue and competitive advantage.
22. Are your partnerships delivering measurable value, or just feel-good connections?
Do they align with your growth strategy, or are they just adding complexity?
Are your agreements structured for long-term ROI, or leaving money on the table?
We help you identify, structure, and optimise strategic alliances—so they actively contribute to business growth, not just networking stats.
23. What key business development insights should I be tracking to scale effectively?
Not all metrics are born equal, and none should be considered in isolation—focusing on the wrong data leads to the wrong decisions.
Business development isn’t just about generating opportunities, but ensuring the right strategic partnerships, customer acquisition costs, and revenue channels are working efficiently.
We identify which insights drive real growth, ensuring you make informed, data-backed decisions that lead to sustainable expansion.
24. How do I measure the ROI of investing in business development?
Business development isn’t about instant wins—it’s about unlocking long-term, profitable opportunities that take your business beyond where it stands today.
We dig into the foundations of your business—identifying gaps, untapped revenue streams, and missed opportunities hiding in plain sight. Whether it’s strengthening customer retention, expanding into new markets, or building strategic partnerships, we put a structure in place that ensures your business isn’t just growing, but growing the right way.
As we work together, we measure progress at every stage—tracking the impact of smarter decision-making, stronger partnerships, and a clearer path to scalable success. At the end of our time together, you won’t just see the difference in your revenue; you’ll feel it in the way your business operates—more structured, more resilient, and ready for the next level.